Business case

When products can be produced with a 4D printer, this can provide many advantages. This mainly involves saving space when storing products, but also reducing transport costs. Products such as a lampshade are produced and shipped flat, but deform to their primary shape as soon as they come into contact with, for example, a certain temperature.

Figure 1: Computational folding of a lamp

In the longer term, it may even be possible that Ikea customers will no longer have to assemble products. For example, a 4D printed chair from IKEA can be designed in a flat state. Once the customer receives the chair and exposes it to certain conditions (such as heat), the chair's material can react and spring into the correct shape. In this way, the customer would receive an easily assembleable piece of furniture, without having to use tools or complicated assembly instructions. The assembly process can become easier, because the object can transform itself without the need for additional assembly operations. This can attract new customers as many people now go to other furniture stores so they don't have to assemble items themselves.

Figure 2: Cost benefit scale

Although transport costs and inventory costs will decrease, a lot will have to change within the company. 4D printing makes it possible to produce products in a single production cycle, as opposed to assembling several parts. This reduces production costs and increases production speed, as less time and resources are required for assembly and logistics. Investments will have to be made in the new technology and suitable materials must be developed. Customers must also be involved in 4D printing and employees must receive training. Customers will have many questions and employees must be able to respond to these; they will have to understand and operate the technology. It may be possible to employ or hire experts to transfer the knowledge to Ikea. Furthermore, quality must also be checked, but the products must continue to meet the required quality standards.

Another point to take into account is making returns possible. Once a product enters its primary form, the consumer will not return the product 'small'. If the product cannot be returned to its small form, it must be checked whether another customer still wants the product. If product no longer becomes small, this also causes a lot of variation in stock levels.

4D-printing offers significant benefits for Ikea, but they must carefully consider the costs before implementing this technology.

Sources used in this post

4D-printing: All you need to know in 2023

Benefits and Costs

More information about IKEA context:

Technology 4D-printing at Ikea

Product market combinations

Strategy Ikea

PCOI Ikea